Suzuki Equator
According to an article in the Orlando Sentinel by Steven Cole Smith, Suzuki is introducing a new vehicle at the end of November, and it’s a tough time to be doing it. They will begin selling their first ever pick-up truck. It’s called the Equator. Pickup trucks sales have been staggering for months, but Suzuki has very modest expectations for this vehicle. The investment is minimal, so the Equator should do fine for Suzuki. Suzuki decided to add the Equator to its line of vehicles, because they feel that their motorcycle, ATVs, and marine product customers would stay loyal and buy a Suzuki truck.
The Equator will be similar to a Nissan Frontier. The truck will get about 15 miles per gallon in the city and 20 mpg on the highway. It has a 4.0-liter, 261 horsepower V-6 engine and a five-speed automatic transmission. The price of the vehicle is not out yet, but they are thinking it will be about $23,000 for the base price of them. The key selling point of these trucks will be the “100,000-mile, seven-year, fully- transferable, zero-deductible powertrain limited warranty.” This should attract people to the Suzuki Equator. We’ll have to wait a few months to see if it works and this truck sells. Check it out when The Equator comes out in about a month.