Ambient Lighting
An article from Kimberly Johnson of The Associated Press talks about how Ambient Lighting is a spotlighted feature at the Detroit Auto Show. Many new vehicles have better lighting inside their vehicles. Ambient lighting on “dashboards, roofs, consoles, and doors is growing in popularity as drivers demand more features” says Kimberly Johnson. “It’s a way to make the interior of a car like a home, and not just functional,” said Derrick Kuzak, Ford Motor Co.’s group vice president of global product development.
The new Buick LaCrosse is using blue lighting that runs around the “rim of the console to highlight the lines and curves of the vehicle” said Jeff Nasca, the interior design manager. Market research done by Honda found that customers find soft blue and whit lighting to be the most calming colors to look at while driving.
Ford has ambient lighting in their new Flex, Fucus, and Fusion vehicles, and in the Ford Mustang, the driver can customize the colors with up to 126 different colors and shades.
The 2009 Chrysler Town & Country has a ring of soft blue light around the roof console. “It’s an inexpensive way to set off the interior of the vehicle” said Aaron Bragman, an auto analyst with the IHS Global Insight. So, when you aer hunting for a new car, check to see what, if any, ambient lighting the car has. It may make you more interested in the car. Who knows.