Crown Victoria out for Cops
There will be a different look on our streets in the future around the country. According to detnews.com, the Ford Crown Victoria will be not be built after 2011. That’s a BIG deal for police departments across the U.S. For almost 20 years the police car market has belonged to the Crown Victoria. About 85% of the 75,000 police cars that are sold in the U.S. each year are Crown Victorias. Yes, the profit margin isn’t fantastic nor is the volume of sales, but there is ”zero marketing cost” and there is a profit, so it’s worth it for Ford. The thing is that even though it is a common figure on our streets, the Crown Victorias are somewhat outdated. They don’t have the new technology available, especially safety things. They are slower as well. But on the flip side, the Crown Vics can hold all the equipment, electronics, guns, and “bad guys” with no difficulty and that could be a problem with the replacement. Ford is thinking about replacing the Crown Victorias with the Ford Taurus, but Ford is quick to say that the final decision has not been made. Basically, Ford does not want to lose this market share, so they will be doing whatever they can to keep the police departments happy. So, I guess enjoy the Crown Vics for the next 2 years. It will be weird to see new police cars.