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What your car says about you

I just read this interesting and different automotive article that I thought I would share with you guys.  Did you know that what you drive may let us know what kind of person you are?  I’m not sure that I totally buy this story, but it’s fun nonetheless!  So, forbesautos.com wrote an article what it means if you own a certain car. I thought I’d give you a brief synopsis of each car.  This information was found from a survey done by the San Diego-based market research company called Strategic Vision during a New Vehicle Experience Survey.  So, here’s some info. See if it fits you and what you drive.

Bentley- wealth - bank accounts of at least $5 million in investable assets. Yes, Bentley screams wealth but in a softer way than its competitors, they say.

Buick - old folks - 2/3 of the owners are over 55 and have an average household income of $75,000. The richer, older folks.

Chevrolet - Chevy owners have reputation of being behind in times.  13% of Chevy owners have never used the web, and 35% have a college education or higher.       

Ford- same as Chevy.  12% have never used internet and 45% have a college education or higher.  Ford introduced the Ford Sync to try to draw in younger owners.

Honda- usually pragmatic and well educated - 70% having college education or higher.  Honda owners are more tech-savvy with only 3% not using the internet. Honda owners buy for trust and dependability they find in car.

Lexus - wealthy and well educated with highest rating of 71% college education or higher.  Most Lexus owners are settled down.

Mini Cooper - sophisticated and wealthy with average income around $125,000.  Owners of Mini Cooper fall into four categories - “brand enthusiasts, design aficionados, social butterflies, and gas misers.” 

Scion - median age is 37, lots of first-time buyers. 

Toyota-  family brand. 1 in 4 Toyotas belong to someone with children under 18.  Median age is 55, 70% are married.  60% have college educations. 

Rolls-Royce - extreme wealth that share a “passion for life” according to a Rolls-Royce spokesperson.  Base price of these cars are $435,000…chunk change.

So, there you have it. Is it right???

 

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